Hello, I’m Charlie
I’m a senior graphic designer and creative partner with over 16 years’ industry experience, helping ambitious businesses build brands that connect, convert and grow.
I specialise in bespoke branding, graphic design, and website design for small businesses and entrepreneurs who are ready to elevate their visual presence. Whether you’re launching something new or refreshing an existing brand, I partner with you to bring your vision to life with clarity, consistency, and creativity.
I’ve spent my career working across brand identity, print, editorial, exhibition and digital design — both independently through Outline Studio and in collaboration with agencies and creative teams. That experience means I’m confident leading projects from concept through to delivery, while keeping the process calm, organised and focused on what really matters.
As a mother of two, I’ve mastered the art of managing competing priorities, and that same efficiency shapes how I work with my clients. I know your time is valuable, so I make the creative process as smooth, collaborative and stress-free as possible. You’ll get thoughtful design, strategic insight and clear communication, without the overwhelm.
I believe great design should be both strategic and striking. From standout logos to conversion-friendly websites and beautifully crafted print materials, my work helps businesses build trust, attract the right clients and stand out in their space.
When you work with me, you get more than just great design, you get a creative partner who’s genuinely invested in your success. Together, we’ll create something that not only looks good, but works hard for your business.
Why work with me?
Design doesn’t need to be overwhelming.
I combine agency-level experience with the personalised service of a dedicated freelancer. That means no long waits, no lost-in-translation feedback loops, just thoughtful, well-crafted design delivered efficiently, with your goals front and centre.
Clients value my ability to translate complex ideas into clear, considered design solutions, and to deliver high-quality work on time and within budget.
My values
Creativity
Creativity is at the heart of every project. I combine bold ideas with thoughtful design to create work that feels original, purposeful and aligned with your brand.
Collaboration
Great results come from working together. I believe in open communication, honest feedback and a collaborative process that keeps you involved and confident from start to finish.
Integrity
I’m committed to transparency, reliability, and doing what’s right. You can count on me to deliver what I promise, communicate clearly, deliver what I promise and put your business first.
Thoughtfulness
Every design decision is made with care and intention. I take the time to understand your audience and your goals so the final outcome doesn’t just look good — it works.
Efficiency
Your time matters. I keep things clear, focused and moving forward, delivering quality work with minimal stress or delay.
Purpose
Design is more than aesthetics. I create visuals that reflect your brand’s personality while supporting real connection, clarity and growth.
Let’s create something that works as hard as you do
Whether you’re launching, growing or refining your brand, I’m here to help.