Strategic design that elevates your brand and grows your business.

Helping you show up, stand out, and scale.

Outline Studio is the freelance design studio of multidisciplinary designer Charlotte Ireson.

Hi, I’m Charlotte — a freelance graphic designer and creative partner based in Cardiff.

With over 16 years’ experience, I work closely with small business owners who want design that’s not just visually strong, but purposeful, practical and easy to live with day-to-day.

Whether you’re launching something new, refining what you already have, or need ongoing design support, I’ll help bring clarity to your ideas and translate them into design that works.

I’ve worked with a wide range of clients, from start-ups and sole traders to established brands, delivering branding, websites and design projects across multiple sectors.

Every project is approached with care, integrity and attention to detail.

Whether you need a standout brand, a sleek website, or design support, for your marketing materials, I make the process simple, collaborative, and tailored to your goals.

Book Your Free Discovery Call

How I can help you

I offer a range of design services for small businesses and founders, including:

Graphic design

Bring your ideas to life with polished, professional design. Brochures, flyers, magazines, marketing materials, social graphics and more….

Explore graphic design services

Branding & logo design

Creating clear, confident brands that feel authentic and stand the test of time.

View Branding Packages

Website & digital design

Custom, responsive websites designed for clarity, usability and growth (including WordPress builds).

Discover website design services

Have a project in mind or not sure where to start?

Get In Touch

My work

Bespoak Furniture and Joinery Website Design

Bespoak Furniture & Joinery

Graphic Design · Logo design · Web design

Jessica Kate Nails & Beauty

Graphic Design · Logo design

Willow in White

Web design

Catherine Parry

Graphic Design · Web design

Attanta

Web design

Positive Mind Clinic

Logo design · Web design

Hella Gutmann Solutions

Graphic Design · Web design

My EXPERIENCE

Hello! I’m Charlotte (Charlie), a freelance graphic designer based in Cardiff, UK. With a passion for helping small business owners gain brand recognition and effectively communicate with their target audiences, I am here to provide you with bespoke design solutions that will elevate your business.

With a BA (Hons) in Graphic Communication from Cardiff Metropolitan University and 10+ years of experience working with agencies, in-house teams, and as a freelance designer, I bring a wealth of expertise to every project.

My design philosophy combines aesthetics and functionality, aiming to transform businesses and organisations through strategic, thoughtful design. From logos and branding to websites and advertising campaigns, I deliver high-quality results that exceed expectations.

As a freelance designer, I believe in building strong client relationships through effective communication and collaboration. I value your input and insights, as they are integral to creating designs that truly reflect your vision. I will work closely with you to understand your needs and goals, ensuring that every design solution is tailored to help your business thrive.

I’m also dedicated to giving back to the community. I offer my design services to non-profit organisations, so if you need design support for your non-profit, please get in touch. I believe in using my skills to make a positive impact and contribute to causes that matter. Thank you for taking the time to learn about me and my work. I am excited about the opportunity to help you achieve your design goals and elevate your business with bespoke, impactful design solutions. Whether you are a small business owner looking to revamp your branding or a start-up in need of a stunning website, I am here to bring your vision to life. Contact me today to discuss how Outline Studio can help you stand out from the crowd and make a lasting impression.

Jan 2013 – today

Freelance Senior Designer

Jul 2012 – Jan 2013

Middleweight Designer at brand sixty eight

Nov 2011 – Jul 2012

Graphic & Web Designer at Gravit-e

Jul 2010 – Aug 2011

Junior Designer at Webber Design

Aug 2009 – Jul 2010

Designer at Saltmarshe Art Publishers

Sep 2006 – Jul 2009

BA (Hons) Graphic Communication Cardiff Metropolitan University

Ask me about

Print and publication design
Editorial design
Branding and logo design
Brochure and flyer design
Large-format design

Infographic design
Website design
Responsive web design
UI design
Typography

My Tools

Adobe Creative Suite
Figma
Sketch
Microsoft Office
WordPress
Wix

GET IN TOUCH

I’d love to hear from you. Send me a message and I’ll get back to you as soon as possible.

email me

info@outline-studio.co.uk