Strategic design that elevates your brand and grows your business.

Helping you show up, stand out, and scale.

Book Your Free Discovery Call →

Outline Studio is the freelance design studio of multidisciplinary designer Charlotte Ireson.

You’re doing big things. But your visuals don’t reflect that —yet.

Sound familiar?

You know good design matters, but you don’t have time (or desire) to DIY it anymore

Your brand looks different across platforms, and consistency feels out of reach

You’re overwhelmed by templates, trends, and second-guessing what ‘looks good’

You’re ready for design that saves time, builds trust, and supports real business growth

Running a business is hard.
Design shouldn’t add to the stress

I help founders and growing brands like yours bring clarity and polish to your visual identity, so you can show up with confidence and convert more of the right people.

Whether you need a standout brand, a sleek website, or design support, for your marketing materials, I make the process simple, collaborative, and tailored to your goals.

Book Your Free Discovery Call

How I can help you

Graphic design

Bring your ideas to life with polished, professional design, brochures, flyers, social media graphics, and more…

Explore graphic design services

Branding & logo design

More than just a logo, a cohesive identity that reflects your value and attracts your ideal audience.

View Branding Packages

Website & digital design

Your website should do more than look good, it should work hard for your business. Let’s build one that converts.

Discover website design services

Have a project in mind or not sure where to start?

Get In Touch

My work

Bespoak Furniture and Joinery Website Design

Bespoak Furniture & Joinery

Graphic Design · Logo design · Web design

Jessica Kate Nails & Beauty

Graphic Design · Logo design

Willow in White

Web design

Catherine Parry

Graphic Design · Web design

Attanta

Web design

Positive Mind Clinic

Logo design · Web design

Hella Gutmann Solutions

Graphic Design · Web design

My EXPERIENCE

Hello! I’m Charlotte (Charlie), a freelance graphic designer based in Cardiff, UK. With a passion for helping small business owners gain brand recognition and effectively communicate with their target audiences, I am here to provide you with bespoke design solutions that will elevate your business.

With a BA (Hons) in Graphic Communication from Cardiff Metropolitan University and 10+ years of experience working with agencies, in-house teams, and as a freelance designer, I bring a wealth of expertise to every project.

My design philosophy combines aesthetics and functionality, aiming to transform businesses and organisations through strategic, thoughtful design. From logos and branding to websites and advertising campaigns, I deliver high-quality results that exceed expectations.

As a freelance designer, I believe in building strong client relationships through effective communication and collaboration. I value your input and insights, as they are integral to creating designs that truly reflect your vision. I will work closely with you to understand your needs and goals, ensuring that every design solution is tailored to help your business thrive.

I’m also dedicated to giving back to the community. I offer my design services to non-profit organisations, so if you need design support for your non-profit, please get in touch. I believe in using my skills to make a positive impact and contribute to causes that matter. Thank you for taking the time to learn about me and my work. I am excited about the opportunity to help you achieve your design goals and elevate your business with bespoke, impactful design solutions. Whether you are a small business owner looking to revamp your branding or a start-up in need of a stunning website, I am here to bring your vision to life. Contact me today to discuss how Outline Studio can help you stand out from the crowd and make a lasting impression.

Jan 2013 – today

Freelance Senior Designer

Jul 2012 – Jan 2013

Middleweight Designer at brand sixty eight

Nov 2011 – Jul 2012

Graphic & Web Designer at Gravit-e

Jul 2010 – Aug 2011

Junior Designer at Webber Design

Aug 2009 – Jul 2010

Designer at Saltmarshe Art Publishers

Sep 2006 – Jul 2009

BA (Hons) Graphic Communication Cardiff Metropolitan University

Ask me about

Print and publication design
Editorial design
Branding and logo design
Brochure and flyer design
Large-format design

Infographic design
Website design
Responsive web design
UI design
Typography

My Tools

Adobe Creative Suite
Figma
Sketch
Microsoft Office
WordPress
Wix

GET IN TOUCH

I’d love to hear from you. Send me a message and I’ll get back to you as soon as possible.

email me

info@outline-studio.co.uk