Willow in White

A luxury website design for Willow in White, a bridal boutique located on Cowbridge High Street in the Vale of Glamorgan. Willow in White offers a unique collection of wedding dresses from some of the world’s leading bridal designers, providing brides-to-be with a stunning selection of gowns to choose from.

Project Brief

I was approached by Emotive Communications to design a new website for Willow in White that would showcase the bridal designers stocked in the boutique and provide an effortless way for customers to book an appointment. The client wanted a website that would be easy to navigate, visually stunning, and provide a seamless user experience. The goal was to create a platform that would accurately represent the boutique’s high-end brand and provide potential customers with a taste of the luxurious experience they would receive in-store.

The Solution

The project deliverables included a stylish and contemporary website design. As a high-end boutique, the client’s website needed to reflect their brand’s elegance and sophistication.

The colour palette was kept simple, utilising a willow green and complementary grey to create a timeless look. A combination of serif and sans-serif fonts were used to create an elegant yet contemporary style, further enhancing the boutique’s sophisticated brand. The simplicity of the website’s layout ensures that information is easily accessible, with users able to effortlessly book appointments and browse the collection of wedding dresses.

The end result was a website that accurately reflects the client’s brand and provides an exceptional user experience for potential customers.

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